What is Inspirational Value?

Interesting insights into the psychology of B2B value from Bain & Company Inc and HBR; relating the reasons to buy to Maslow's heirarchy of needs. To achieve inspirational value companies need to do more than improve efficiency and provide ROI.…

An ethical framework for the implementation of AI in business process

Introduction A new study shows that more than 70% of business leaders are taking steps to ensure ethical use and deployment of AI within their business operations. Some business leaders even establish ethics committees to review the use of AI…