Use of Personal Data in Anekanta Ltd Marketing Activity
All Anekanta Ltd (“Anekanta”) marketing activity is directed at business customers and potential business customers and therefore all marketing activity uses business contact details.
To the best knowledge of Anekanta personnel, no marketing activity is directed to non-business personal contact telephone numbers or email addresses.
Direct marketing activity undertaken by Anekanta involves telephone calling and email marketing.
Use of Data in Telephone marketing
All outbound marketing calls are made either due to solicitation by the recipient or by application of the Legitimate Interest principles.
Before calls are undertaken the recipient’s number is checked against the Telephone Preference Service (TPS) exclusion list and the Corporate Telephone Preference Service (CTPS) exclusion list to confirm they are not on the list. If they are found to be on the list the call is not made and, if required, Anekanta’s contact data management (CDM) system is updated to state the recipient is on the list(s) and are not to be called for marketing purposes.
The recipients of outbound marketing calls are given the opportunity to see their right to opt out
If a contact is on either the TPS or CTPS list, this is marked in the CDM system. If a recipient opts
out of further calls during a call, the Anekanta caller updates the CDM system immediately following the call.
Use of Data in email marketing
All outbound marketing emails are made either due to solicitation by the recipient or by
application of the Legitimate Interest principles.
All marketing emails sent out by Anekanta contain an unsubscribe link which gives the recipient
the option to opt out of future marketing emails. Those who opt to unsubscribe are automatically
put on an exclusion list in the email delivery system and are blocked from receiving further
The unsubscribe list is regularly checked and cross referenced with the active marketing send lists
by a Anekanta employee to ensure they are up to date and accurate.
Anekanta only sends marketing emails to business email addresses. No marketing emails are sent
to personal email addresses.
Contact Data Retention Period
Contact data is held indefinitely until the individual requests that we remove their details from our