Our Company

Inspirational image of high tech world in our hands

Anekanta Consulting is a boutique innovation consultancy focused primarily on solving defence, security and counter-terrorism problems with artificial intelligence, machine learning and emerging technologies.

Anekanta works at Board level with stakeholders and innovators to evaluate, position and develop its client’s businesses from early-stage/proof of concept to start-up and scale-up.

For established businesses, we work with the Board to modernise and transform the business advising best practice and ethical implementation with the privacy and rights of the individual at the heart of all strategy.

A message from Anekanta Consulting’s founder Pauline Norstrom

Built on my unique and diverse experience in innovation and the application of frontier technology for the purpose of defence and security, safety and counter-terrorism, I created Anekanta Consulting to bring a different perspective to every challenge.

During the last 20 years of my corporate life, I have developed and led global teams and businesses offering various specialised video-based detection and analytics systems, from silicon to hardened devices to software, through complex channel structures in both regulated and unregulated environments internationally.

I developed indirect routes to market, influencing the end customer technology choices through intellectual positioning, stakeholder management and compelling user propositions. I’ve led my teams to build relationships which evoke inspirational pull-through and technical design-in within vertical markets from retail banking, education, transit, utilities, government, bricks and mortar retail, 3PL, aviation, renewable energy, healthcare and leisure industries.

The experience I apply to Anekanta Consulting is rooted in entrepreneurship and intrapreneurship, both of which underpin my highly developed corporate and financial strategy skills. Innovative creative thinking and problem-solving fuelled by my Mensa qualification are at the heart of every previous Board role from Group Marketing Director to subsidiary President, Managing Director, Parent Company Group Director and Chief Operating Officer.

In addition to my executive roles, I have also held non-executive positions including the Chair of the Board of Directors of the British Security Industry Association (now an honorary member appointed by the Board to advise on artificial intelligence policy). I am also an active advisor to Government groups, the Institute of Directors ERP/Digital Special Interest Group and the American Security Industry Association. I bring leadership, best practice and horizon scanning to; cybersecurity policies to protect mission-critical security and OT systems, and ethical guidance for the use of automatic facial recognition and artificial intelligence. I have also recently taken on a start-up business mentor role within the innovative Tech Manchester community.

After several approaches from technology companies and professional colleagues seeking my help, I identified a gap in the market for a niche consultancy business which engages the C-Suite level decision maker and explains the benefits and pitfalls of emerging technology in a way which joins technology, ethics and commercial success through Board level advice, horizon scanning and strategy.

Anekanta Consulting’s proposition was born in late 2019, and in a few months, I have developed its client base and portfolio despite the backdrop of the COVID restricted economy. If anything, the pandemic made decision-makers more open to ideas and accessible both nationally and internationally, and the rush towards understanding the potential benefits of new technology has never been stronger.

I am a life long “learn-aholic” constantly reading and seeking intellectual challenges and opportunities to solve commercial, social and environmental problems through the ethical use of technology. To boost my already strong background understanding of AI, I recently completed the University of Oxford, Said Business School Artificial Intelligence Programme achieving the highest grade level and also have a goal of completing my journey to Chartered Director status through the Institute of Directors.

On a more personal note, for me, it is not all about technology, I am a life-long environmentalist and a supporter of sustainability, arts, culture and people, not to leave out a long term interest in motorsport. I thrive outside the comfort zone, standing out to plough new furrows followed by those who also see that there is a way forward which is different from what they may have expected.

I develop sustained and productive professional relationships through the building of trust, active listening and sound, objective advice combined with collaborative delivery and mutual benefit at the heart of my growth mindset.

Pauline Norstrom, Founder and CEO


A curated selection of videos from our Founder and CEO can be found here.

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