Interesting insights into the psychology of B2B value from Bain & Company Inc and HBR; relating the reasons to buy to Maslow's heirarchy of needs. To achieve inspirational value companies need to do more than improve efficiency and provide ROI.…
Interesting insights into the psychology of B2B value from Bain & Company Inc and HBR; relating the reasons to buy to Maslow's heirarchy of needs. To achieve inspirational value companies need to do more than improve efficiency and provide ROI.…