Interesting insights into the psychology of B2B value from Bain & Company Inc and HBR; relating the reasons to buy to Maslow's heirarchy of needs. To achieve inspirational value companies need to do more than improve efficiency and provide ROI.…
Anekanta®Consulting and Anekanta®AI
Anekanta®Consulting and Anekanta®AI | Responsible and Compliant Artificial Intelligence
Interesting insights into the psychology of B2B value from Bain & Company Inc and HBR; relating the reasons to buy to Maslow's heirarchy of needs. To achieve inspirational value companies need to do more than improve efficiency and provide ROI.…