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Tag: Inspirational Value

Home > Inspirational Value
14Feb
0 comments on “What is Inspirational Value?”

What is Inspirational Value?

Posted by Anekanta Consultingon February 14, 2020April 20, 2020in Leadership, Strategy and ResearchLeave a comment

Interesting insights into the psychology of B2B value from Bain & Company Inc and HBR; relating the reasons to buy to Maslow's heirarchy of needs. To achieve inspirational value companies need to do more than improve efficiency and provide ROI.…

Read More What is Inspirational Value?

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